Product Partners

The ASG Product Partner program is designed to establish distribution and reseller partnerships with independent software vendors (ISVs), systems integrators, consultants, and other technology companies who may benefit from integration with, or distribution of, ASG products globally or within a specific territory.

The ASG Product Partner program also cultivates partnerships with original equipment manufacturers (OEMs) and software and technology companies whose solutions can benefit from ASG’s global marketing, distribution, and support networks. OEM partners may also allow ASG to incorporate their technologies into individual ASG solutions, product suites, or product families, and they may also jointly provide marketing, sales, and/or support functions for these integrated solutions.

Strategic Partners

ASG Strategic Partners include IT solutions and services providers, consulting firms, and systems integrators authorized to implement and integrate ASG products from various technology management areas to provide ASG customers and their own customers with more comprehensive solutions and services for market-leading systems, platforms, and applications.

Technology Alliances

ASG and its Technology Alliance partners jointly share technology in order to further develop market-leading IT solutions and services. Comprised of visionary IT companies and independent software developers offering breakthrough technologies, ASG Technology Alliance partners enhance or extend the functionality of products in ASG’s end-to-end IT solutions portfolio to provide increased value for ASG customers. Technology Alliance partners may also authorize ASG to market, sell, or support a full line or selected group of products not owned by ASG.

Value Added Resellers (VARs) and Resellers

ASG's VAR program enables qualified third-parties the ability to combine ASG products and solutions with their own unique range of solutions, resources, and support to provide a more comprehensive and targeted offering to the market.

Separately, for the small and medium-sized businesses (SMBs), a "master" VAR program has been structured specifically to deliver a variety of ASG solutions to this market. The master VAR program will be driven by CapleSoft and includes ASG's proven technology in the areas of Information and Content Management, Applications Management, and IT Asset & Systems Management.

Vendor Alliances

ASG and its Vendor Alliance partners jointly share technology to further develop IT solutions, and they also market, sell, and/or distribute enhanced products developed with the shared technology. Vendor Alliances may provide customer services and support. Thus, ASG customers greatly benefit from ASG’s ability to extend its solutions’ capabilities to new systems, platforms, and applications, along with ASG’s increased synergies with Vendor Alliance partner’s technologies, customer services, and support.